Competing for Attention in a Zero-Sum Game: Lessons from Chessable and the Attention Economy
In today’s digital landscape, capturing users’ attention is a fierce battle, akin to a zero-sum game. With countless apps vying for the same finite resource—our time—how can startups stand out? Discover the power of counter-positioning with unexpected ideas and the concept of the “empty home screen.” By exploring new environments like Web3, entrepreneurs can engage users without competing against hyper-addictive mainstream apps. Join me as I delve into strategies that not only capture attention but also foster genuine, long-lasting connections in an increasingly cluttered world.